Under the directives of the Minister of Higher Education and Scientific Research Sheikh Hamdan Bin Mubarak Al Nahyan, and to promote a culture of excellence, in order to apply the standards of the UAE excellence in government service program and classification criteria for customer service centers, the Ministry held a workshop to introduce the marketing plan for the services of the Ministry and its development, with an aim to achieving internal awareness for all leaders and employees in the service and support departments and customer centers, on Thursday June 19th and will continue to hold this workshop during the coming period in order for all to benefit from this workshop, and to preserve the workflow in departments without any interruption.
During the workshop a presentation about the marketing plan of the Ministry was held to view the strategy map by 2021, which includes upgrading the capability of higher education in the State, and to strengthen the capacity of scientific research according to competitive global standards, and enhance opportunities for citizens to attend the best recommended universities abroad, in addition to ensuring the provision of all administrative services according to standards of quality and transparency.
And the workshop discussion and queries raised by employees who have submitted their suggestions, where the importance of organizing such workshops lies in the exchange of ideas, refining of skills and promoting quality concepts in daily work, in order to perpetuate a culture of excellence in customer service and rewriting the concept of service delivery in the government sector in accordance with the best international practices. The Government Summit organized by the UAE Government recently has focused primarily on leadership in government services and the development of government work based on best international practices and exchange knowledge and benefit from experiences in this area, Accordingly a team was formed to develop the customer service centers in the Ministry, that placed the improvement plans following the implementation of self-assessment and delineation of responsibilities and roles to team members, and the formation of the team is to develop a detailed and comprehensive plan to implement the criteria of the UAE excellence in government service program.
From the Ministry’s keenness and care in providing the best services according to the highest standards so that the customer is the focus of the work, the decision from his Excellency to establish the Dubai Customer Service Center recently that came after the study prepared by the Ministry regarding the services provided to customers, which concluded that the number of customers from northern areas represent 63 percent of customers of the main service center in Abu Dhabi who reached 20,875 customer, mostly students, this decision was made to facilitate the process for customers from these areas.
The Ministry also recently held the fourth Orientation Forum organized by the Certificate Equivalency and the Scholarship and Cultural Foreign Relations Departments in the Ministry, to introduce the latest services provided by the two departments in order to provide the best service to customers.
